This Privacy Policy explains how 777sss collects, uses, stores, shares and protects your personal data when you use our platform. We are committed to handling your information transparently and with respect for your rights as a user.
Effective Date: 1 January 2026 | Last Reviewed: January 2026A plain-English summary of our core privacy commitments. The full legal text follows in the sections below.
We collect only the personal data necessary to operate your account, process payments, verify your identity and comply with anti-money laundering (AML) obligations. We do not collect data we do not need.
Your data is used to manage your account, process deposits and withdrawals, comply with KYC and legal requirements, deliver platform services and communicate with you about your account and relevant offers.
We share data only with necessary service providers — payment processors, KYC verification services and fraud-prevention partners — under contractual confidentiality obligations. We do not sell personal data.
You have rights to access, correct, delete and restrict processing of your personal data, subject to applicable law and our AML retention obligations. Submit requests to our support team.
We use essential cookies to operate the platform and, where consented, analytics cookies to improve the user experience. We do not use invasive behavioural advertising cookies without your consent.
All data is transmitted over HTTPS-encrypted connections. Access to personal data is restricted to authorised personnel. We implement technical and organisational measures appropriate to the sensitivity of the data held.
This Privacy Policy ("Policy") is published by 777sss ("777sss", "the Platform", "we", "us", "our"), accessible at https://777sss.cam. It describes how we collect, process, store and protect the personal data of individuals ("Users", "you") who access, register on or otherwise use the 777sss platform and services.
777sss is an English-language online gambling information and platform website serving users principally based in Pakistan. Our services include cricket betting, sports betting markets, live casino products, slot games, esports markets and responsible gambling tools. All account balances and transactional figures on the Platform are presented in Pakistani Rupees (PKR).
We are committed to processing personal data lawfully, fairly and transparently, and to implementing appropriate technical and organisational security measures to protect your data against loss, misuse and unauthorised access. This Policy is designed to inform you clearly about your data and your rights in relation to it.
By accessing the Platform or registering an account, you acknowledge that you have read this Policy and understand how your personal data will be processed. If you do not agree with this Policy, you must not use the Platform.
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
| "Personal Data" | Any information relating to an identified or identifiable natural person. This includes your name, email address, date of birth, CNIC number, device identifiers and any other data that can directly or indirectly identify you. |
| "Processing" | Any operation performed on Personal Data, including collection, recording, storage, use, disclosure, erasure or destruction. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data. For the purposes of this Policy, 777sss acts as the Data Controller in respect of User Personal Data collected through the Platform. |
| "Data Processor" | A third party that processes Personal Data on behalf of the Data Controller, such as a payment processor or identity verification service provider. |
| "KYC" | Know Your Customer — the identity, age and payment verification process required under the Platform's AML and fraud-prevention obligations. |
| "Cookies" | Small text files placed on your device when you visit the Platform, used to recognise your browser, maintain session state and gather analytics data in accordance with this Policy. |
This Policy applies to all Personal Data processed by 777sss in connection with the operation of the Platform, including data collected from:
This Policy does not apply to third-party websites, services or applications that may be linked from the Platform. We are not responsible for the privacy practices of third parties and encourage you to review their own privacy policies before submitting personal data to them.
The categories of personal data we collect depend on how you interact with the Platform. The table below sets out the principal categories, their sources and the context in which they are collected.
| Category | Examples | Collection Context |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC or passport number, nationality | Account registration, KYC verification |
| Contact Data | Email address, mobile number, city of residence (e.g. Karachi, Lahore, Islamabad) | Registration, support communications |
| Financial Data | Deposit and withdrawal amounts in PKR, payment method identifiers, transaction history | Cashier transactions, AML monitoring |
| Verification Documents | CNIC scan, passport copy, proof of address, selfie or liveness check image | KYC verification flow (HTTPS portal only) |
| Technical Data | IP address, device type and OS, browser type and version, screen resolution, session timestamps | Platform access — collected automatically |
| Usage Data | Pages visited, game sessions played, betting activity, search queries, feature interactions | Platform navigation — collected automatically |
| Communications Data | Support chat logs, email correspondence, feedback submissions | Customer support interactions |
| Responsible Gambling Data | Self-exclusion status, deposit and loss limits set, cooling-off periods activated | Safer gambling tools activation |
We do not intentionally collect sensitive personal data (such as health information, religious beliefs or political opinions) except to the extent that such data is voluntarily provided by a User in the context of a responsible gambling support request or similar welfare-related communication. Any such data is processed solely for the welfare purpose for which it was provided.
The Platform is strictly for users aged 18 and above. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. See Section 12 (Children's Privacy) for further detail.
We process your Personal Data only where we have a valid lawful basis for doing so. The principal lawful bases on which 777sss relies are as follows:
We use the personal data we collect for the following purposes, each tied to a lawful basis as identified in Section 5:
To register and maintain your account on the Platform, including verifying your identity and age, managing account settings, processing deposits and withdrawals in PKR, and administering responsible gambling tools including deposit limits, loss limits and self-exclusion records.
To verify your identity, age and payment methods in accordance with the Platform's KYC requirements and applicable AML obligations. This may involve sharing identity documents with third-party verification service providers under contractual data processing arrangements.
To process deposits and withdrawals using the payment methods available in the cashier. Payment references to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are used as familiar contextual references for Pakistani users. Payment data processed in connection with transactions is handled by authorised payment processors under confidentiality obligations.
To detect, investigate and prevent fraudulent activity, multi-accounting, bonus abuse, money laundering and other prohibited conduct. This may involve automated monitoring of account activity, device fingerprinting and IP geolocation analysis.
To respond to your queries, complaints and support requests. Support communications are logged and retained for service quality, training and dispute resolution purposes.
To administer the Platform's responsible gambling tools, monitor account activity for indicators of problem gambling behaviour and, where appropriate, proactively contact Users with information about safer gambling resources.
Where you have provided consent to receive marketing communications, we may contact you by email regarding promotions, offers and Platform updates that may be relevant to your interests. You may withdraw consent and unsubscribe from marketing communications at any time by contacting support or using the unsubscribe mechanism in any marketing email.
To analyse Platform usage, identify technical issues, understand User behaviour and improve the overall experience of 777sss for Pakistani users. Analytics data is processed in aggregated or pseudonymised form where possible.
We do not sell, rent or trade your personal data to third parties. We share personal data only in the following limited circumstances:
We engage third-party service providers who process personal data on our behalf and only under our documented instructions. These include:
All Data Processors are required by contract to implement appropriate security measures, to process data only for the specified purposes and to return or delete data upon termination of the arrangement.
We may disclose personal data to law enforcement agencies, regulatory authorities or other competent bodies where required to do so by applicable law, court order, regulatory direction or where we reasonably believe disclosure is necessary to prevent fraud, money laundering or other criminal conduct.
In the event of a merger, acquisition, restructuring or sale of all or part of the Platform's business or assets, personal data held by the Platform may be transferred to the relevant successor entity. We will provide reasonable advance notice of any such transfer and the applicable privacy terms.
Personal data collected through the Platform may be processed in countries outside Pakistan, including countries in which the Platform's infrastructure, payment processors or verification service providers are located. The data protection standards applicable in those countries may differ from those in Pakistan.
Where personal data is transferred internationally, we take steps to ensure that appropriate safeguards are in place to protect your data — including contractual protections with receiving parties, the use of providers certified under recognised privacy frameworks, or other transfer mechanisms appropriate under applicable law.
By using the Platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Pakistan. If you have questions about the safeguards applied to a specific international transfer, please contact us as described in Section 16.
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations and to resolve disputes. The following retention principles apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account plus minimum 5 years post-closure | AML legal obligation; contractual; dispute resolution |
| KYC Verification Documents | Minimum 5 years from date of verification or account closure | AML legal obligation |
| Transaction Records (PKR) | Minimum 5 years from transaction date | AML and financial record-keeping obligation |
| Support Communications | 3 years from last communication | Legitimate interest; dispute resolution |
| Analytics Data | Up to 26 months in identifiable form; thereafter aggregated only | Legitimate interest; consent where applicable |
| Marketing Consent Records | Duration of consent plus 3 years post-withdrawal | Legal obligation to evidence consent |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised data — which can no longer be attributed to any individual — may be retained indefinitely for statistical and analytical purposes.
The 777sss Platform uses cookies and similar tracking technologies to operate the platform, maintain session state, analyse user behaviour and improve the overall service experience. By continuing to use the Platform with cookies enabled in your browser, you consent to our use of cookies in accordance with this section.
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Session management, account login state, security tokens, fraud prevention. These are strictly necessary for the Platform to function. | No — strictly necessary | |
| Aggregated usage statistics, page performance metrics, error tracking. Used to improve the Platform experience for Pakistani users. Data is anonymised or pseudonymised where possible. | Yes — consent required | |
| User preferences such as language settings, display preferences and cached account settings that improve the experience on return visits. | Yes — consent required |
You can manage cookie preferences through your browser settings. Most modern browsers allow you to block, delete or restrict specific categories of cookie. Note that disabling essential cookies may affect the functionality of the Platform — you may be unable to maintain a logged-in session or access certain features.
Instructions for managing cookies in common browsers are available in each browser's help documentation. For users in Karachi, Lahore, Islamabad and other Pakistani cities accessing the Platform on mobile, both Android Chrome and iOS Safari provide cookie management settings within the browser application.
The Platform does not permit third-party behavioural advertising trackers or social media tracking pixels that profile you for advertising purposes without your explicit consent. Analytics tools used by the Platform are configured to anonymise IP addresses and minimise personal data collection where possible.
Subject to applicable law and any conflicting legal obligations — including AML data retention requirements — you have the following rights in relation to your personal data held by 777sss:
Request a copy of the personal data we hold about you and information about how it is processed.
Request correction of inaccurate or incomplete personal data held on your account.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations.
Request that we limit processing of your data in specific circumstances, such as while a data accuracy dispute is being resolved.
Where processing is based on consent or contract and carried out by automated means, request a copy of your data in a structured machine-readable format.
Object to processing of your data for direct marketing or, on grounds relating to your situation, processing based on our legitimate interests.
Where processing relies on your consent, withdraw that consent at any time without affecting the lawfulness of prior processing.
Lodge a complaint with a competent data protection authority where you believe processing violates applicable data protection law.
Please note that certain rights may be limited or inapplicable where we are legally required to retain data — for example, KYC and transaction records subject to AML retention obligations may not be deleted on request during the mandatory retention period.
The 777sss Platform is strictly for adults aged 18 and above, or the higher minimum age required by the operator or applicable license jurisdiction. We do not knowingly collect, process or store personal data from individuals under the age of 18.
If a parent or guardian becomes aware that their child has registered on the Platform or submitted personal data without authorisation, they should contact us immediately at [email protected]. Upon confirmation, we will promptly close the account and delete all associated personal data.
Age verification is a mandatory step in the KYC process. The Platform will suspend accounts pending age confirmation where there is any doubt about a User's age. This zero-tolerance approach to underage access is a core commitment of 777sss's responsible gambling policy.
We implement technical and organisational measures designed to protect your personal data against accidental loss, unauthorised access, disclosure, alteration or destruction. These measures include:
Despite these measures, no internet transmission or electronic storage system can be guaranteed to be 100% secure. You are responsible for maintaining the confidentiality of your account credentials. If you suspect any unauthorised access to your account, notify us immediately at [email protected].
The Platform may contain references to or contextual mentions of third-party services, payment providers (including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah) and external resources. These are referenced as informational context for Pakistani users and do not constitute endorsement, affiliation or integration unless expressly confirmed in the Platform's cashier or official documentation.
Where the Platform links to external websites or services, those third parties operate under their own privacy policies which we do not control and for which we accept no responsibility. We encourage you to review the privacy policies of any third-party service you use in connection with your 777sss account, including your payment provider's privacy terms and your device operating system's privacy settings.
777sss reserves the right to update or amend this Privacy Policy at any time. When we make material changes, we will update the "Last Reviewed" date displayed at the top of this page and, where we hold a valid email address for your account, we will endeavour to notify you by email in advance of the changes taking effect.
Your continued use of the Platform following publication of an updated Policy constitutes your acknowledgement of the changes. We encourage you to review this Policy periodically to stay informed about how we are protecting your personal data. Where a proposed amendment significantly affects your rights, we will provide reasonable advance notice and, where required by applicable law, seek your renewed consent.
If you have any questions, concerns or complaints relating to this Privacy Policy or the way in which 777sss processes your personal data, please contact us through the following channels:
We will acknowledge privacy-related requests within a reasonable time and respond substantively within the period required under applicable law, subject to the need to verify your identity before disclosing or acting on personal data.
If you are not satisfied with our response to a privacy complaint, you have the right to escalate the matter to a competent data protection authority in the jurisdiction applicable to your situation. The specific authority will depend on the laws of the jurisdiction in which you are based and those applicable to the Platform's operation. We encourage Users to seek independent legal advice if they are uncertain about their rights or the applicable regulatory framework.
If you have any questions about how your data is handled at 777sss, our support team is available around the clock. You can also visit the homepage to explore the platform or browse our FAQ for quick answers.
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